Apple Festive Offers 2026: iPhone Prices, Cashback and Where to Buy
Apple raised iPhone prices in India in September 2026 and launched festive offers alongside the hike to soften the impact. Here are the current offers, the trade-in and payment options, and which seller is likely to give you the best price on each model.
Apple's current festive offers
The iPhone 18 Pro starts at ₹1,64,900 and the Pro Max at ₹1,79,900, which is 22% and 20% higher than their predecessors. The festive bank cashback is the main counter to that increase.
| Model | Price | Bank cashback |
|---|---|---|
| iPhone 18 Pro / Pro Max | ₹1,64,900 / ₹1,79,900 | Up to ₹7,000 |
| iPhone Duo (foldable) | ₹2,99,900 | Up to ₹7,000 |
| iPhone 17 | ₹99,900 | Up to ₹5,000 |
| iPhone Air | Not listed | ₹4,000 |
| iPhone 17e and iPhone 16 | Not listed | ₹3,000 each |
| iPhone 15 | Not listed | ₹2,000 |
The cashback works with eligible American Express, Axis Bank and ICICI Bank cards, and Apple also offers up to six months of No Cost EMI.
Trade-in and payment options
- Trade-in bonus. Up to ₹10,000 extra on the iPhone 18 Pro and Pro Max, and up to ₹8,000 on the iPhone 17.
- "iPhone for Life" plan. Pay 75% of the price in 24 monthly instalments, then the remaining 25% after two years.
- Other Apple products. The festive offers also cover Macs, iPads, Apple Watch and AirPods. For example, Apple Watch Series 11 gets ₹4,000 bank cashback, and AirPods Pro 3 and AirPods 4 get ₹1,000 off.
Stacking offers at authorised resellers
At authorised resellers like India iStore, you can combine offers. One worked example brings the iPhone 18 Pro down to ₹1,07,900.
| Step | Amount |
|---|---|
| iPhone 18 Pro price | ₹1,64,900 |
| Exchange of an iPhone 15 Pro | −₹40,000 |
| Exchange bonus | −₹10,000 |
| Bank cashback | −₹7,000 |
| Effective price | ₹1,07,900 |
Your result will depend on your old phone. The exchange value above is for an iPhone 15 Pro; a different model or condition will change the final price.
Where to buy which iPhone
- Newest models (iPhone 18 Pro, Pro Max, Duo). Apple Store or authorised resellers like iPlanet, Imagine and India iStore. Big e-commerce discounts on brand-new models are rare, so Apple's cashback plus trade-in is usually the best route.
- iPhone 17 and older models. Amazon and Flipkart usually win. Flipkart's iPhone 17 deal works out to ₹79,999 effective with an ICICI or Axis card and exchange, compared with ₹94,900 at the Apple Store after its ₹5,000 cashback.
- Macs, iPads and AirPods. Compare Amazon's Great Indian Festival with Croma and Vijay Sales, since retail chains often add bank offers on top of their own discounts.
Quick tips
- Match your card to the seller. Apple's cashback needs Amex, Axis or ICICI; Flipkart's needs Axis or ICICI; Amazon's needs SBI.
- Get your trade-in value from two places. Apple Trade In and reseller exchange partners like Cashify can quote very differently.
- Don't rush the Duo. If you're interested in the foldable, wait for first reviews and reseller offers after launch.
- Buy only from authorised sellers. Check Apple's site for its list of authorised resellers, and avoid "too good to be true" offers on social media.
Comparing other festive sales? Read our guides to Amazon Great Indian Festival 2026, Flipkart Big Billion Days 2026 and Electronics and Appliances Diwali Sale 2026.