What to expect in Fashion and Beauty Diwali Sale 2026?
Fashion and beauty shoppers have more festive sales to choose from this Diwali than ever: AJIO's festive flagship is already live, Nykaa's beauty sale is expected through mid-October, and Tata CLiQ runs back-to-back sales through the end of the month. Expect headline discounts of 50–90% on fashion, deep cuts on beauty gift sets, and 10% bank offers on most platforms.
Most platforms confirm dates only days in advance, and deal trackers often disagree, so this article separates what is live or reported for 2026 from patterns in past editions. With Diwali on 8 November 2026, expect a second wave of Diwali-specific offers in late October and early November.
Dates at a glance
Only AJIO's festive sale is live so far; the rest are estimates from deal trackers, which often disagree by a week or more.
| Platform | Sale | 2026 dates | Status |
|---|---|---|---|
| AJIO | All Stars Sale | Live since 24 September; expected to run until about 19 October | Live |
| Nykaa | Diwali Dhamaka Sale | One tracker lists 10–26 October; another expects about 25 October–4 November | Expected |
| Tata CLiQ | 10/10 Sale, then Festival of Style | Trackers expect 6–19 October for 10/10 and 20–31 October for Festival of Style | Not announced |
| Tata CLiQ Luxury | Part of the 10/10 Sale | Same window as Tata CLiQ | Not announced |
The 7–18 October Nykaa date that circulates online appears to come from an earlier year's sale, so treat it with caution.
AJIO: All Stars Sale
AJIO's festive flagship, the All Stars Sale, went live on 24 September 2026 and is expected to run until about 19 October. It typically runs about three weeks, longer than most rival sales.
What's on offer:
- International brands. Labels like GAP and Superdry are at a minimum of 50% off. This is AJIO's main strength over Myntra.
- Beauty. Brands such as Nivea and Cetaphil are at 60% off, with an extra 25% via an AJIO coupon code.
- New users. A flat 30% off up to ₹500 on a first order.
- Bank offer. A 10% instant discount on SBI credit cards; AU Bank cards also have offers.
- Superhour flash drops. Past All Stars editions ran short flash windows with deeper prices on select styles.
Second chance: if you miss it, AJIO usually follows with a smaller Diwali or Best Brands sale in late October or early November, and its Big Bold Sale in December. AJIO coins can be stacked with coupons and bank offers.
Nykaa: Diwali Dhamaka Sale
Nykaa's festive beauty sale, the Diwali Dhamaka, is expected in mid-to-late October, with up to 50–60% off makeup, skincare, haircare and fragrances. Nykaa's Pay Day Sale ran until 4 October, with up to 50% off beauty products.
What to expect:
- Gift sets and bundles. The festive window is strongest for beauty gift sets, combos and gifting bundles, which makes it the sale to watch for Diwali presents.
- Category discounts. Up to 50% off is typical across makeup, skincare, haircare, bath and body, and fragrance.
- Bank offers. Nykaa usually runs up to 10% instant discounts with banks such as HDFC, ICICI, Axis and SBI during major sales.
- Luxury beauty. Single-brand days and gift-with-purchase offers on Nykaa Luxe often run alongside the main sale.
Should you wait? For the deepest cuts on luxury beauty, Nykaa's Pink Friday sale, expected in late November, usually beats Diwali pricing, with up to 60–80% off. Buy gifts in October; stock up on personal favourites in November.
Tata CLiQ: 10/10 Sale and Festival of Style
Tata CLiQ's flagship festive event is the 10/10 Sale, which runs across Tata CLiQ, Tata CLiQ Luxury and the beauty platform Tata CLiQ Palette. Tata CLiQ had not announced 2026 dates at the time of writing; trackers expect 10/10 around 6–19 October, followed by a Festival of Style sale around 20–31 October with up to 80% off festive ethnic wear and jewellery.
What the 2024 edition offered:
- Up to 85% off Indian and international fashion and beauty brands, from 3 to 17 October.
- Categories across apparel, beauty, accessories, footwear, jewellery and watches.
- Early access a day ahead for shoppers who had wishlisted items.
- Up to 60% off beauty on Tata CLiQ Palette.
- A 10% instant discount on ICICI Bank and IDFC FIRST Bank credit cards.
What to expect in 2026: a similar 10/10 format around early-to-mid October, with bank partners that may rotate during the sale. In 2023, for example, HDFC and ICICI cards each got the 10% offer on different days. Wishlist early to qualify for early access if it returns.
Tata CLiQ Luxury: festive luxury offers
Tata CLiQ Luxury does not usually run a separate Diwali sale; its festive discounts come as part of the 10/10 event. Expect up to about 60% off premium and luxury brands, with the steepest cuts on designer wear, eyewear and home.
What the 2024 edition offered:
- Indiluxe. Offers on homegrown designer labels including House of Masaba, Ritu Kumar, Shantanu and Nikhil, and Saint G.
- Designer eyewear. Barton Perreira, Chopard, Philipp Plein, Ray-Ban and Tom Ford.
- Luxury home. D'decor at up to 25% off and Spaces at up to 60% off.
In 2023, the 10% card offer on Tata CLiQ Luxury rotated: HDFC cards first, then ICICI and IDFC cards later in the sale. For a large luxury purchase, time it to the day your card's offer is live.
How to get the best fashion and beauty deals
- Pick the platform by what you're buying. AJIO for international brands, Tata CLiQ Luxury for designer and luxury labels, Nykaa for beauty gift sets, and Myntra's Big Fashion Festival for the widest range of festive wear.
- Wishlist now. Tata CLiQ has given wishlisters early access before, and a ready wishlist lets you check out fast when popular sizes start selling out.
- Match your card to each platform's offer. SBI on AJIO, HDFC reported on Myntra, and rotating HDFC, ICICI and IDFC FIRST offers on Tata CLiQ. Check the minimum order value and per-order cap before paying.
- Stack in order. Sale price, then platform coupon, then platform coins, then bank discount.
- Check the real discount. Compare with the price a few weeks ago; "90% off" tags often sit on inflated MRPs.
- Know your size per brand. Fashion sells out by size. Check the brand's size chart to avoid returns.
- Read the return policy. Many beauty products and some sale items are non-returnable or exchange-only.
- Time beauty purchases. Buy Diwali gifts in October; wait for Nykaa Pink Friday in late November for personal stock-ups.
- Shop only in the official apps or websites. Ignore WhatsApp or SMS links promising "secret" sale codes.
Comparing other sales too? Read our guides to Myntra Big Fashion Festival 2026, Amazon Great Indian Festival 2026, Flipkart Big Billion Days 2026 and Electronics and Appliances Diwali Sale 2026.